We started Outsider with a simple idea: to celebrate the joy of the outside.

Being an outsider means more than just stepping outdoors—it’s a choice. It’s the decision to trade screens for sunsets, routines for trails, and conformity for adventure. Whether it’s surfing at dawn, skating through the city, hiking the cliffs, or simply breathing deeply in the fresh air, we believe that life is richer when you choose to live outside the norm.

For us, being an outsider is about embracing freedom. It’s about saying yes to nature, to movement, to exploration—and no to missing out. Every garment we create is an extension of that philosophy: simple, durable, and inspired by the world we love.

Our love of nature shapes everything we do. That’s why most of our clothing is made from organic cotton, and why we choose sustainable practices wherever possible. We believe in slow fashion, not fast trends.

Each piece—whether it’s clothing, a bag, or headwear—is carefully printed or embroidered to order in our Bournemouth studio. This way, nothing is made until it’s truly wanted, which drastically reduces waste compared to mass-produced fast fashion. (For context: fast fashion brands often overproduce by up to 30–40%, with unsold stock frequently ending up in landfills.) We believe in making less, but making it better.

Outsider is about quality over quantity. Our designs are timeless and reflect the beauty of nature itself—clean, simple, and enduring. Every product is made to last, not just through seasons, but through years of adventures.

We don’t just make clothing. We make a statement: that you choose to live differently. To slow down, to respect the planet, to live outside.

So, be an outsider. Step into the world. Explore more. Waste less. Live fully.