Help the Kelp
Along our rocky coastlines, kelp forms towering underwater forests - some of the most biodiverse habitats on Earth. These dense forests are essential for our delicate marine ecosystems, providing food, shelter for young fish, spawning grounds for many species of marine life. Kelp provides the foundation of entire food webs, supporting seabirds, seals and even dolphins. Kelp also draws down carbon at remarkable rates, and when it dies much of that carbon is locked away in deep-sea sediments.
The Sussex Kelp Recovery Project exists to give these forests time and space to return - protecting them from pressures like trawling, and allowing nature to get on with its quiet, extraordinary work.
Outsiders protect the outside.
Join us in helping the kelp.
Why Outsider?
We’re an Outsider brand because we choose to stand apart from fast fashion and stand up for the outside world. Being an ethical clothing brand isn’t a badge - it’s a responsibility that directly connects to healthier seas:
• Fewer microplastics: we prioritise natural and low-shedding fibres and long-lasting design, reducing the synthetic fibres that can end up in our oceans.
• Lower impact, end to end. Responsible materials, careful dyeing and finishing, and traceable supply chains help reduce the footprint that stresses coastal ecosystems.
• Made-to-order. Wear longer. Waste less. Producing each item to-order means we only ever produce items that will be worn and loved. Fewer garments in landfill and less impact on the places we love to roam.
In short, protecting wild places is part of our product brief. If we’re going to dress for the outdoors, we have to protect it.
What you can do:
• Learn about and share the work of the Sussex Kelp Recovery Project.
• Choose durable, responsibly made clothing—and care for it well.
• Support trawl-free seas and local conservation efforts.
Sussex Kelp Recovery Project
"The SKRP is a collective journey, bringing together a wide network of people and organisations, with a common vision for nature recovery on a grand and pioneering scale."